What’s the best way to learn digital marketing in 2021 for free and at the comfort of your own home?
Fortunately, there are a number of free and paid online resources that can help you build the skills needed to become a modern digital marketing professional.
In this guide, you will find what topic and what you should learn to become a successful digital marketer.
First, I’m to share the best steps to leans digital marketing at home, in your spare time, thanks to the wealth of free online resources available.
Here are the six steps to becoming a successful digital marketer:
- Self Study or Research
- Practice, Practice, Practice
- Confident to skill
- Start your own blog
- Get trained by experienced
- Keep learning and Improving
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device.
It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
So now here is the mind map of what skill to learn in digital marketing.
Click here: Mind Map
Mind map youtube video:
1. Learn Fundamentals of marketing
Before learning digital marketing first you have to learn something about the fundamentals of marketing
Marketing is a business function and set of processes involved in creating, delivering and communicating value to customers, followed by managing customer relationships, resulting in mutual benefit for the business and its stakeholders.
Marketing is also the science of selecting target markets via market analysis and segmentation, with a comprehensive knowledge of buying behaviour, aiming to provide the best customer value.
There are six fundamentals of marketing management concepts that entrepreneurs and companies will utilize in their marketing objectives.
- Laws of Marketing
- Brand Building
- Traditional and Digital Marketing
- CATT Marketing Funnel
- Niche Selection
- Identify your target
2. Learn Blogging
It’s a self-hosted online journal or informational website, It is a platform where a writer or a group of writers share their views on an individual subject. The place where you discuss and store all your knowledge and ideas to the world shows how you think, how you perceive things in a creative way.
For many new bloggers, it’s tempting to start a blog using free hosted platforms such as
- WordPress Blogging
- Blogspot writing
- Quora
- Medium
3. Learn Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Advetising needs attentions, attentions need contains. Without content there are no ads.
Ads interupts people with a commercial messege when people are reading.
The use of content in some areas of digital marketing as
- Website
- Magazine
- Videos
- SEO in Content
Learn these listed topics for becoming the kind of content as Deepak kankaraju said.
- Evolution of Content Marketing
- The Power of Personal Branding
- Making yourself unique and original
- Content Inception
- Capturing Good Content
- Process your notes and refine your ideas
- Content Incubation
- Creating with your Audience
- Evolution of Content
- Content Manifestation
- Think Long-term
- Content Telepathy
- Create your editorial calendar
- Content Influence
- Overcoming Resistance
- Freelance Content Writing
- SEO in Content Writing
4. Learn Social Media
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms at the moment are
- Youtube
5. Learn Lead Generation & EmailMarketing
In short, Lead Generation in digital marketing is the initiation of consumer interest or inquiry into the products or services of a business.
Lead Generation should be at the forefront of your digital marketing plans
Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you.
Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).
- Email Newsletter
- Sponsor Email
- Brand Story Email
- Phone Call
- Direct Email& Interaction
- Public Relation/ Event
- Online/Social Marketing
6. Learn SEO & Keyword
When you optimize your content around words and phrases that people search for, your website can rank higher for those terms
SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition, and commercial intent.
Learning
- On-Page/Off-Page SEO
- Technical SEO
- Voice Search SEO
- Web Links
- Conversion rate optimization
- Keyword Research
7. Affiliate Marketing
Affiliate marketing is when you promote other companies’ products. When someone buys through your affiliate link, you get a commission.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
As an affiliate, you’re a salesperson for the company. You help to make a sale, the company rewards you.
- Social Media Influencer
- Blogging
- Referral
- Backlinking
8. Learn Google Products/Paid Search
These days, you need more than a website or social media page to market your business online. In fact, the bigger your digital presence, the better.
Increasing your online presence doesn’t mean you need to spend thousands of rupees on digital display banners, emails, and social media. There are plenty of free and inexpensive ways to do it
These tools are great to get started. They are easier to use than you think:
- Facebook Ads
- Google Ads
- G-suit
- Google Analytics & Console
- Google Adsense
- Google digital unlock
Summary
Online marketing strategies vary based on the type of business and ultimate goal, however, one thing is for certain: Internet marketing is now a necessity. No matter your business type or size, it helps you connect with relevant customers for less. You don’t need to be an expert to get started. Begin with understanding what Internet marketing is and how your business can participate. Once you have the right online marketing strategy, your company will thrive in no time.