There are many free landing page solutions out there, but most of them aren’t great. You don’t want to invest time or money in a marketing campaign only to find out your landing page doesn’t produce the results you were expecting.
I’ve included a few dedicated landing page tools as well, along with some all-in-one marketing platforms. You’ll also find a few paid options because I found some that were too good not to share. But if you’re looking for a completely free landing page builder, you’ve come to the right place.
What We Look For in the Best Landing Page Builders
To create this list, I focused on landing page builders with the following qualities:
- Ease of Use: Building a landing page should be a relatively painless process. While some tools on this list are more intuitive than others, overall they are fairly simple.
- Plenty of Customization Options: Your landing page needs to match your brand, and these builders offer lots of customization options to change fonts and colors, upload your own content and images, and much more.
- Built-In Analytics: You’ll want to track your data to measure success and make changes for future campaigns. These builders all have analytics tools available.
- Email & Social Media Marketing Integrations: A good landing page builder makes it simple to incorporate your landing page into whatever channel(s) your campaign is active on. This could be through built-in tools or integrations with common third-party marketing tools.
- Optimization for Maximum Conversion Rate: The best landing page builders offer templates or tutorials that assist in building a high-converting landing page.
You’ve probably heard of Wix – many businesses and individuals are using it to create their websites these days. I’m happy to report that it’s a great tool for landing pages as well. It offers 30+ free professionally designed landing page templates, and you’re likely to find one with the features and layout you need.
Since SITE123 specializes in single-page websites, it’s a great tool to use as a landing page builder. It’s easy to add jump links to different parts of the page, so your visitors don’t have to scroll to see the information they’re looking for. Your page can be as long and detailed as you want, but you can also keep it simple.
Weebly gets a lot done as a free landing page builder: it has a handful of landing page templates, some email marketing capabilities, and is generally pretty easy to use. It can be difficult to get some page elements to align with each other, but each element has its own menu for what you can customize, allowing you to get really specific with your changes when you need them.
At first glance, Unbounce felt super overwhelming: there were tons of fields and options for customizing, and some of them looked pretty confusing. After a few minutes, however, I got more comfortable with the interface and realized that it actually lends itself really well to very detailed customization. You’ll be able to get any template to perfectly match your brand, so don’t let the first impression intimidate you.
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To start building your landing page on Instapage, you choose a template from a huge list that’s categorized by use cases, such as app download or newsletter sign-up. These templates are designed with a conversion rate for that specific goal in mind, so it’s a really useful way to get the most effective landing page for your needs. From there, you can customize your template with plenty of content block template options in dozens of categories.
Landingi is pretty similar to the other dedicated landing page builders on this list: there are lots of customization possibilities, tons of integration options, and plenty of analytics and A/B testing capabilities. One helpful feature is that the landing page templates are categorized by both industry and goal, so you can quickly narrow in on exactly the layout that will yield you the most conversions.
Of course, you can now launch your first landing page and start collecting emails in ConvertKit for free! It’s the easiest way to launch your next project, validate your idea, or grow your audience.
Launch your first landing page and collect subscribers for free in ConvertKit.
Convertkit has taken all the best features of free landing page builders and combined them with our best-in-class email platform. Best of all? There’s no need to learn any code. What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding an opt-in form can all be managed in one tool.
Kireeti Lakka is sharing the digital marketing Journey.
ConvertFlow offers a variety of responsive landing page templates for different needs. You can choose to host your landing pages directly within their platform, or you can embed your forms on other sites. Editing and styling content takes a single click, and you can switch between desktop and mobile views to ensure your landing pages look great across every device.
MailChimp is an all-in-one alternative to ConvertKit with additional services to make a complete marketing solution. MailChimp includes a range of diverse features like:
- Marketing CRM
- Email marketing tools
- Automation tools
- Social media integrations
- Landing page builder
- A/B testing and analytics
Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.
You want the best email marketing software for your business, but there are a lot of options. Before deciding on the best ConvertKit alternative for your business, consider these three things:
- The size of your contact list will drive the cost of your plan.
- Some plans only include a few features, so compare wisely.
- App and software integrations can boost your email performance.
Consider your entire marketing plan and how the right email marketing solution can accommodate multichannel solutions, like your SEO strategy and social media campaigns.
No more excuses: it’s time to launch your ideas into the world! Contact us